Michael R. Solomon is a thought leader in marketing and advertising. He’s a regular contributor to Forbes.com, where he writes about retailing, consumer behaviour, and branding, and has spoken to Fortune 500 companies, top advertising agencies, and branches of government across five continents.

Global

Advertising

Social networking

In the next three years the population of online worlds is expected to reach 250million. With the adoption of avatars as online personas becoming second nature to many web users, Michael Solomon looks at how your brand can stand amongst them.