Not Guilty, the Australian zero-alcohol wine range, is now available in the Canadian market. The brand aligns with the rising demand for NOLO beverages among younger generations, who want balance, moderation, and high-quality, healthy alternatives to alcohol.

Not Guilty appeals to Canadian damp drinkers

According to Santander UK's research, just one in four (26%) young adults received financial education at school. This highlights a serious opportunity for brands to prepare young people for financial independence, with approximately 4 million of them lacking basic money management skills.

Poor financial curriculum hinders independence for Gen Z

The rise of “pay-to-flex” services is reshaping how Indians curate their online identities. These services enable them to project an enviable lifestyle by fabricating experiences and adding them to their social media stories, catering to those seeking social media validation – even if it’s based on a lie.

Indians are buying fake Instagram stories for social validation

Young Americans are moving away from wine, challenging its long-held cultural dominance. Viewing alcohol as unhealthy and opting for sophisticated alternatives is a cultural shift that reflects changing attitudes toward drinking and indulgence. Can the wine industry adapt to these evolving preferences?

Why wine isn't winning over young Americans

The Nosferatu remake has triggered a viral meme wave, with audiences putting a tongue-in-cheek spin on the film’s unexpected raunchiness. Humour and surprise in unlikely places are driving collective engagement as audiences interact with and reinterpret cultural narratives through contemporary lenses.

#NosferatuTok sees audiences controlling the narrative

Young people are confronting ageing woes more prematurely than ever, and brands can offer tools that assuage these anxieties through predictive clarity. For example, L’Oréal is ushering in the next frontier of precision skincare with a device that can forecast people's skin concerns even before they appear.

L’Oréal taps age-conscious Gen Z with latest product

Generation Beta, the newest cohort, will be born from 2025 to 2039. Many of them are projected to live until the advent of the 22nd century and experience rapid technological advancements – particularly with AI, which will play a central role in shaping their lives.

Gen Beta predicted to be AI-led in vast tech progression

Leaning heavily into traditional notions of masculinity, Trump’s cologne launch has sparked debate about the future of men’s grooming. With gender conservatism on the rise in the US, experts think representations of masculinity in this space will grow increasingly polarized.

Trump fragrance line reflects masculinity split

Birth rates are declining, meaning fewer children to buy toys. Recognizing this shift, Toys 'R' Us Asia is now focusing on Gen Z kidults. As it becomes harder for younger generations to meet traditional milestones, many are turning to nostalgia-inspired fun as a way to escape.

Toys 'R' Us targets Gen Z kidults

Luka Dončić's foundation aims to reignite joy in youth basketball, responding to a growing trend of young people leaving sports due to mounting performance pressures. As people experience performance fatigue, they crave experiences that celebrate the journey and happiness over perfection.

NBA star’s foundation tackles toxic performance culture

For the first time in a long time, young Australians are drinking less than older generations. This, in turn, has driven an increase in non-alcoholic drink sales and a decline in traditional liquor sales. So what’s behind alcohol losing its appeal? And what are young Aussies drinking instead?

Why are more Gen Z Aussies turning to mindful drinking?

Working with women-focused Betches Media, the NFL is trying to grow its audience base with game-day events and other activities. The popularity of women's sports is on the rise, and women continue to be very vocal fans. This move highlights how brands are trying to get involved before it's too late.

NFL partnership aims to boost female viewership

Natural basketball skills, self-belief, avid Gen Z fans, and a ton of brand deals have propelled Angel Reese into cult celebrity status. At a time when the WNBA is thriving, the Chicago Sky rookie surpasses the top of her game while using her fame and personal life to inspire and empower fans.

How Angel Reese advances the real nuances of sports fandom

For Gen Zers, the Super Bowl is as much an online event as an IRL or televised one. This cohort craves next-level digital experiences that complement the game, from virtual hosting parties to Roblox fan trivia games. So, how can brands prepare their strategies for 2025’s event so they stand out?

What do Gen Z Americans want from the Super Bowl?

Growing influencer support for Robert F. Kennedy Jr.'s Make America Healthy Again initiative highlights a growing overlap between wellness and far-right conspiracies. This amplification highlights new bouts of alternative belief systems that may strengthen during Trump’s second term.




Wellness gets political in RFK Jr.'s 'MAHA' initiative

Podcasts have become companions for busy Australians, blending entertainment, education, and connection. From comedy to news and true crime, the medium thrives on multitasking audiences. With such engaged listeners, how can brands tap into this growing phenomenon to build meaningful connections?

Why are Aussies the world’s most avid podcast listeners?

Snapchat is overhauling its creator monetisation system, discontinuing the Spotlight Rewards Program in favour of a new unified approach. This change comes as Snapchat aims to boost engagement by shifting to longer content, mirroring similar updates made by rivals like TikTok.

Snapchat's monetisation revamp encourages longer content

Surrealist content is mutating across digital platforms, tapping into a shared sense of social isolation and esoteric humor. Niche culture is now, ironically, mass-market – showing just how much Gen Zers want to escape their algorithms. So how can brands help them consume something unexpected?

Gen Zers are enthralled by absurdist media

Influencer and user-generated content (UGC) is powering a second wave of popularity for K-beauty, following a global trend that values authenticity over celebrity ambassadorships. In this shifting consumer landscape, brands are creating inclusive products and tapping more diverse creators to represent them.

How UGC kick-started the revival of K-beauty

While younger Germans are more open to consuming plant-based meat products than older demographics, they still have doubts about alt meat’s health benefits. Brands have the opportunity to offer Gen Zers products that offer both quality taste and safety assurance. 


Plant-based meat courts interest from German Gen Zers

Research from the Pew Center found that despite knowing the negative impacts of social media, US teens are still spending the majority of their time online. Brands have an opportunity to take a proactive approach to managing youth internet safety in the face of increased dependency.

Study reveals American teens are nearly always online

In an era dominated by AI, social media filters, and tweakments, body horror aesthetics are challenging traditional beauty norms and exploring the tension between humanity and technology. By embracing imperfection, distortion, and the macabre, this movement redefines self-expression for a new generation.

Body horror aesthetics are so hot right now

Crumbl has partnered with Dove to release a range of cookie-scented cosmetics. The baked goods brand owes a lot of its success to teenage girls, who fastidiously track – and candidly review – its weekly flavor drops. This cross-sector collaboration highlights how brands may enter fresh territory.

Crumbl's Dove collab appeals to skincare-loving tweens

As well as contributing costumes to a Timotheé Chalamet-led biopic, Levi’s has announced a capsule collection featuring recreations of Bob Dylan’s wardrobe. Brands are finding new ways to enter the cultural conversation, leveraging their connection to iconic histories to reach new audiences.

Levi's taps rock and roll heritage in Bob Dylan capsule

Saint Laurent has channelled the resurgence of reading and cultural nostalgia in a holiday campaign inspired by Proust’s In Search of Lost Time. Featuring John Waters, Charlotte Gainsbourg, and Addison Rae, the spot taps into a renewed appetite for intellectual pursuits and cultural cachet.

YSL leverages cultural currency in holiday campaign

What does excellent retail look like today, and what will it look like in the future? Retail expert Chris Walton delves into the industry’s rapidly evolving landscape, exploring the unstoppable rise of e-commerce, social media and AI, and the wider generational shifts reshaping the sector.

Chris Walton on the future of retail

Gen Zers are reshaping alcohol purchasing with a focus on variety, sustainability, and affordability, seeking personalized experiences like subscriptions and eco-friendly packaging. Influenced by social media and moderation, how can brands effectively capture the attention of young adult drinkers?

Why are Gen Zers poring over their alcohol choices?

The realities of the loneliness epidemic have grown impossible to ignore, with many pointing to digital-first lifestyles as a driving force of social isolation. But could digital connectivity be leveraged for good to help repair human connection? Canvas8 spoke to Brandon C. Bouchillon to find out.

A cure for loneliness?! The science of digital friendships

The Labour government has announced plans to tackle youth unemployment through a job market reform. Measures include overhauling the health and disability benefits system and boosting mental health support. The move is an attempt at closing the accessibility gaps preventing Gen Z from employment.

Poor mental health is key driver of youth unemployment

Premium and craft rums are blossoming in Australia. Distilleries are driving innovation and embracing sustainability and immersivity. With 14 million drinkers nationwide, Australians are seeking authenticity, unique flavours, and sustainable production. Distillers are now innovating with versatile mixes that set rum apart. 

How craft rum is winning over Aussie drinkers

South Koreans are bringing K-pop to impeachment protests in the wake of President Yoon Suk-yeol’s martial law declaration. Fandoms are looking for outlets for autonomous expression that don’t always align neatly with corporate intentions, and brands might have to get comfortable with that.

Young Koreans turn protests into mass K-pop concerts

Actress and entrepreneur Issa Rae expanded her prosecco brand Viarae in 2024 with a rosé release. As more Americans gravitate toward sparkling wine, young people consume less alcohol, and trust in celebrities drops, how is Viarae able to build such a buzz to become a wine aisle staple?

How Viarae makes prosecco accessible to casual drinkers

Fantasy cricket platform Dream11 enjoys consistent loyalty among its more than 200 million users in India, fuelled by AI to bridge gameplay and real-world strategising. Its strategic partnerships with sports icons, while offering real winnings to gamers, turn aspiring spectators into active gamers.

How Dream11 fulfils the IRL fantasies of Indian gamers

Gen Z men are transforming hair care, swapping traditional gels for products that prioritize health, hydration, and natural texture. Fueled by wellness trends and sustainability values, they demand clean, ethical formulations and embrace individuality. How will brands meet this self-care revolution?

Why Gen Z men are redefining hair care as wellness

Hellmann’s activation at Charli XCX’s Birmingham show tapped into the power of cultural alignment. By authentically engaging with brat culture, Hellmann's leveraged shared identity and fandom, avoiding the pitfalls of inauthentic trend-chasing that can dilute brand impact.

Hellmann’s culturally aligns with Charli XCX fans

Transdermal patches represent a new frontier in self-care as a novel way to target beauty concerns and highlight – rather than conceal – what the body goes through. Addressing acne and wrinkles and supplying vitamins, these patches highlight a growing desire for stylishly designed, shareable wellness.

How wearable patches are revolutionizing self-care

Standing in line has moved from an inconvenience into a signifier, as people queue for hours at sample sales and pop-ups to socialise and feel part of something exclusive. This shift reflects how younger generations seek community and status through shared experiences rather than just purchases.

Queuing becomes status symbol at fashion sample sales

Spotify users expressed frustration over the delayed release of its annual personalised year-in-review, “Wrapped.” A fusion of insights and entertainment, Wrapped is hotly anticipated each year, offering music-lovers a chance to share their preferences and listening habits with the world.

Spotify Wrapped wait sparks online frenzy 

American high schools are seeing ‘healthy masculinity’ clubs crop up as young men search for safe spaces to challenge stereotypes. In the face of growing gender divides, groups like these illustrate how people are taking proactive steps to care for their personal and communal identities.

Masculinity clubs at US schools offer community support

British Gen Z home-buyers prioritise living near pubs, valuing them as hubs for community and emotional connection. The preference signals a broader desire for belonging as younger generations seek homes that integrate social and emotional wellbeing alongside functionality.

UK Gen Z home-buyers prefer properties close to a pub

Despite widespread panic about the negative impacts of social media, experts stress that a balance of online help and offline connections is needed to help young Australians dealing with anxiety and stress amid limited care access. This is where Momentum comes in, with its free custom online sessions.

How Momentum uses digital culture to tackle youth anxiety

Fashion stans started joining the queue for Chopova Lowena’s bi-annual sample sale in December 2024 as early as 3am. But the queue – as an endurance test and a temporary community for the fashion-focused – became a destination in its own right, showcasing a growing subculture around sample sales.

Chopova Lowena sample sale draws queues of Gen Z stans 

2024 was the year of bag charms and collectible toys. Bring those two together and you get Labubu, a cute little monster adults are now obsessively collecting. APAC lead editor Therese Reyes looks into the latest viral craze and what it tells us about affordable luxury in the region.

Editor's Briefing: What the Labubu craze tells us about affordable luxury

Shoppers increasingly want to support local businesses, with 85% planning to 'shop small' this holiday season. With walking around town a key source of discovery, retailers should leverage this by crafting engaging window displays and adopting hyperlocal strategies to foster connection and community.

Shopping small elicits need for hyperlocal strategies

The rise of ‘brain rot’ in 2024 captures fears over the mental toll of trivial online content. Brands can capitalise on this moment by offering balanced, meaningful alternatives that cater to the growing demand for thoughtful escapism, standing out in a sea of digital chaos.





Prevalence of 'brain rot' highlights escapist desires

Timeleft blends dating and friendship, using ambiguous marketing to encourage spontaneous connections. The app addresses rising loneliness, particularly among Japan's Gen Z, by fostering diverse encounters through casual group dinners – reflecting a behavioural shift toward non-romantic connections.

Timeleft app connects strangers over dinner

More Australians are supporting the under-16 social media ban just a few months after the government issued the announcement. As distrust towards the technology sector worsens, people are taking more drastic measures to protect themselves and their families from online harm.

Social media ban in Australia gains local support

Against a backdrop of nightclub closures and rising drinks prices, Britons are looking for low-key, affordable ways to party. In response, dating app Bumble and hard seltzer brand White Claw have hosted their own house parties, speaking to a desire for community and intimacy.

White Claw and Bumble tap into British house party scene

Society’s definition of masculinity is ever-changing. But as progressive interpretations of manhood spread, some people are moving to protect what they see as an important traditional identity. Canvas8 spoke to Toms Kreicbergs to understand the responses to brands’ depictions of masculinity.

Man up! The science of masculinity in advertising

Adidas has signed 16-year-old Kaleena Smith as its first high school women’s basketball NIL partner. The move reflects its commitment to the future of women’s sports, setting a precedent for a cultural shift toward greater inclusion and earlier investment in female talent.

Adidas signing reaffirms support for women's sports

Bottega Veneta has launched a capsule collection inspired by the work of beloved American author-illustrator Richard Scarry. Offering a keyring belt, cushion, and a woven intrecciato leather notebook, the brand's exploration of childhood wonder and awe feeds into the comforting appeal of nostalgia.

Bottega harnesses nostalgia for capsule collection

Cash-strapped Australians are reconsidering their private health insurance. Some are opting out or downgrading their cover, leaving insurers scrambling to design new packages for each generation. Meanwhile, they’re also facing surging costs and tense relationships with their partner-hospitals.

What can win back Aussies ditching private health insurance? 

The way we approach interior design is changing. While classic styles remain powerful, social media is introducing fast-moving microtrends, transforming how people design and decorate their homes. In recent years, we've seen an explosion of colour and individuality in homeware. Here's why.

Homeware as self-expression: how social media is shaping interior design

A Jacob Elordi lookalike contest in Melbourne is the latest of a wave of similar events. Despite few contestants competing for the $50 prize, its viral appeal highlights fans’ desires for offline connections, with low-fi gatherings offering Gen Zers a respite from polished digital interactions.

Fans connect offline at Jacob Elordi lookalike event

TikTok is placing age restrictions on some of its beauty filters to address concerns about how they impact the mental health of its teenage users. With young people feeling increased pressure to look perfect online, there’s a need for more open dialog to combat toxic beauty standards.

TikTok blocks beauty filters for teens' mental health 

A study has found more Gen Zers are concerned with AI replacing them at work than their older CEOs are. As workplace requirements and dynamics continue to shift, these findings highlight the importance of establishing confidence in employees through meaningful upskilling and AI guardrails.

AI anxiety hits Gen Z workers harder than their bosses

The music industry is evolving at lightning speed and much of that change can be tracked to fan activity. Fans have moved from the fringes to the center of conversation, powered by the internet, actively shaping current and future hits. How can brands better connect to this influential cohort?

How Gen Z is changing online fandom culture

A survey has found that of those using TikTok as a source of inspiration while doing their holiday shopping, nearly half are looking for food and beverage-related gifts. As food intersects with other areas of culture, like fashion, high-end food and drink products are becoming status symbols.

People turn to TikTok in search of food-related gifts 

Sabrina Carpenter has partnered with Absolut and Kahlúa to let fans enjoy her signature tour cocktail from the comfort of their homes. The collaboration taps into Gen Z’s preference for hosting gatherings and enjoying experiential moments over events in traditional nightlife settings.

Absolut and Kahlúa court Gen Z with Carpenter collab

French TikTok idol Bach Buquen has risen to social media stardom thanks to his mission to normalise make-up for men. Sporting a ‘hetero-dude’ image, his influence is pushing more of his male Gen Z peers to buy into cosmetics, making male make-up not just acceptable but aspirational.

Gen Z French TikToker is normalising make-up for men

Research shows that Gen Z adults are significantly more likely than Gen Yers to have a five-year plan for their finances. Having grown up amid the COVID-19 pandemic and the cost of living crisis, Zers seem to have developed a particularly pragmatic attitude towards money.

Gen Z's financial literacy reveals roots in pragmatism

Cars are a powerful vehicle for nostalgia for drivers in the UK. From giving their cars nicknames with emotional associations to reminiscing about the soundtracks of memorable journeys, drivers’ emotional ties with their vehicles encapsulate the saying 'it’s the journey, not the destination'.

UK Gen Z drivers more likely to nickname their cars

With so much going on, it’s hard to keep track of endless shifts in relevance and  to make sense of whether something truly is era-defining. Our Best of Insights awards recognises 20 products, people and campaigns that broke through and mattered – and analyses how they did it. 

Who captured the zeitgeist in 2024?

Korea’s Gen Zers and Alphas are snapping up smaller-sized cosmetics to affordably splurge on beauty and test new products before committing to them. As mini items flood an already oversaturated market, brands can lean into new, unique modes of personalisation that tiny product design facilitates.

Koreans buy mini make-up for low-cost experimentation

Indian lingerie brand Zivame has launched a campaign that promotes a shift from traditional bra sizing to profile-based fitting. By packaging body positivity in a culturally relevant manner, it’s helping individual women feel heard at a time when more explicit DE&I messaging can feel dicey.

Zivame ad highlights inclusive lingerie sizing in India

Bumble's yearly trend report has found that women are becoming clearer about their wants and needs when it comes to dating. Generally, people are looking to ensure that their relationships are stable, with this desire shaping their decisions amid increasing social and global volatility.

Women set clearer expectations for stability in dating

The Gen Z-led trend of 'throning' involves dating less for love and more to boost one's social or professional status. Driven largely by women, this shift challenges 'girlboss' ideals, with leveraging a partner’s status seen as a life hack rather than an anti-feminist approach.

Throning trend shows Gen Z's desire for status over love

Starbucks Korea has announced a new concept store in Seoul that targets university students. Brands are honing in on unique, memorable shopping experiences to win over Gen Z, and they could benefit from a more niche approach to counter oversaturation in the experiential retail landscape.

Starbucks South Korea courts Gen Z with concept store

Japanese drinkers are increasingly choosing low-alcohol beverages, with this trend primarily being observed among younger generations. This growing preference is indicative of a broader change in the country’s drinking habits due to health concerns and more discerning palates.

Low-alcohol drinks consumption reflects a changing Japan

A TikTok trend sees women calling out sexist behavior by joking that they’ll do it themselves, saying they work in ‘male-dominated fields’. The trend is emblematic of gender divides that are growing stronger in the United States following the 2024 presidential election.

TikTok trend has women calling out toxic behaviours 

Over two-thirds of global revenues in the gaming industry now come from in-game purchases, partly as a result of an overall shift towards live service models. This evolution within the sector somewhat reflects younger generations' changing expectations of and engagement with gaming.

In-game purchase rise suggests growth in communal gaming

Vodka brand Smirnoff has announced Grammy-nominated artist Troye Sivan as its 'Chief Vibes OFFicer' in a multi-year partnership where his mission will be to see everyone ‘Go Off’. The partnership nods to changing drinking habits among Gen Zers and a communal repositioning of alcohol.

Smirnoff partners with Troye Sivan to court Gen Z

Gen Z is redefining athleisure as more than just workout gear – it's a lifestyle statement woven into their values, fitness goals, and identity. Prioritising durability and brand connections over big names, they seek labels that foster community through shared experiences and authentic engagement.

Why are Gen Zers sporting luxury athleisure?

Gen Zers in the UK are now taking body care as seriously as skincare. To fit into their detailed shower rituals, they’re looking for affordable, non-toxic, and sustainable products that – perhaps most significantly – deliver on their promises. So, how are brands adapting to attract this cohort?

What do Gen Z Britons want from body care?

Young Democrats distressed by Donald Trump's re-election have turned to ‘doom spending’ as a salve and are sharing their hauls on TikTok. The trend signals a yearning for control and comfort amid unpredictability, with people seeking immediate emotional relief through consumerism.

US Gen Zers are doom-spending to cope with Trump win

Double A, Thailand's leading paper-maker, is looking to prove the power of paper in the digital age by distributing positive hand-written messages to strangers on their daily commute. The campaign targets digital native Gen Zers, tapping into analogue media’s ability to foster connections.

Double A taps into Gen Z's nostalgia for analogue media

Gen Zers and Yers across the US are seemingly fleeing major cities in favor of smaller rural communities. Driven by inflationary pressures, remote working norms, and metropolitan housing shortages, the shift speaks to lingering post-pandemic desires to explore a slower pace of living.

Young Americans flock to rural regions 

Research has revealed that teens in the US are struggling to identify false information online. It highlights the pressing need to help young people become discerning consumers of information, equipping them with the skills to navigate an increasingly complex media landscape.

US teens are vulnerable to conspiracy theories

Younger generations are spearheading the post-pandemic revitalisation of Britain's brick-and-mortar retail sector. The social aspects of shopping and an emphasis on localism and community are particularly appealing, providing guidelines for brands looking to create memorable in-store experiences.

Gen Z and Y shoppers drive UK high street revival

In the wake of the US presidential election, interest has surged in the South Korean 4B movement – a feminist commitment that rejects interactions with men. Amid growing concern around the precarity of reproductive freedoms in America, advocates are urging radical action to preserve their rights.

US interest in the 4B movement spikes post-election

Although romance is a staple in much of today's teen media, young people are increasingly interested in stories that focus on friendship and platonic relationships. For them, building genuine connections and showcasing these authentic relationships in media narratives has become a priority.

Gen Z prefer on-screen tales of friendship, not romance

TikTok has played a significant role in raising ADHD awareness, with the platform serving as a locus of health-related information for many Gen Zers. Despite its potential to fuel misdiagnoses, people are finding relatable content that both reaffirms their identities and supports self-exploration.

TikTok is fuelling a spike in ADHD self-diagnoses

At The Benemart, Benefit Cosmetics’ virtual shopping experience, people can shop, game, and socialise simultaneously. Brands continue to offer initiatives that blend the physical and digital world to engage shoppers, while also incorporating gaming elements to appeal to younger generations.

Benefit Cosmetics launches virtual shopping experience

A Graham Norton Show clip in which Saoirse Ronan calls out Paul Mescal and Eddie Redmayne has gone viral, sparking dialogue around women’s safety and male privilege. As feminist discourse gains more mainstream exposure, male celebrities face higher expectations to be authentic allies.

Viral Saoirse Ronan clip sparks male privilege debate

Dubbed 'winter arc', a fitness trend aimed towards men is spreading online. Seeped in language and optics that push for self-discipline and productivity, the trend speaks to how body optimisation is quickly becoming viewed as a year-round form of self-improvement for men.

'Winter arc' trend pushes body optimisation in winter

More than half of Australians consider the country’s income distribution to be unfair, and satisfaction with democracy is on the decline nationwide. Faith in traditional institutions is wavering globally, leading some people to turn towards anti-establishment voices for solutions.

Australians report decreased satisfaction with democracy

The consequences of teen gambling addiction are being brought to life in a Korean short film. Once thought of as an adult crisis, easy access to online gambling platforms has led to addicts skewing younger, prompting conversations about whose responsibility it is to keep young people safe.

Ad campaign highlights Korea’s teen gambling epidemic

Bumble and Puma India have partnered to create a bespoke running event for single Gen Zers and Yers, combining fitness and dating. The event comes at a time when young people around the world are looking for unique experiences that blend wellbeing, community, and even romance.

Puma and Bumble partner for singles-only running event

Netflix has announced its commitment to generative AI in game development, which can be used to produce concept art, 3D models, voice performances, or in-game dialogue. But fears around gen AI remain widespread in the industry, fuelling a movement that puts a premium on human creativity.

Netflix Games’ gen AI push stirs modern luddite fears

Addressing a younger, female-majority audience, podcaster and social media influencer Alex Clark is a wellness warrior and vocal conservative. As political polarization swells in the aftermath of Trump’s election victory, there is the potential for influencers such as Clark to grow in popularity.

Alex Clark brings conservatism to the wellness space

Amid a birth rate crisis driven by economic strain, China has launched a 'marriage school' in Changsha promoting parenting. However, it's faced backlash for pushing outdated gender roles, which, together with high parenting costs, are leading many women to shun marriage and pursue child-free lives.

Backlash to Chinese marriage expo sparks gender debate

Analysis of TikTok feeds in the run-up to the US presidential election highlighted a distinct gap in the political content shown to men and women across the platform. With social media serving as a political battleground, the data speaks to a widening ideological divide between genders.

Gender gap emerges in TikTok political content

As people in Britain usher in Remembrance Day on November 11th, the gesture of wearing poppies in memory of soldiers fallen during past wars – once simply regarded as a patriotic act – is now viewed by some as an unwelcome endorsement of ‘Britishness’ amid declining national pride.

Remembrance poppies spark polarising nationalism debate 

America's political landscape is transforming rapidly, with the multiracial population growing from 3% to 10% since 2010. This shift, combined with digital platforms reshaping civic engagement, is creating more nuanced political dialog and challenging traditional assumptions about representation.

Political parties struggle as American identity blurs

Incidents of road rage are surging across the US, opening up discussions about what sparks anger while driving. Amid the permacrisis, some people are rationalizing anger as a secondary emotion to fear, sadness, and emptiness, promoting more honest discussions and dialog.

Road rage incidents shine light on US anger epidemic

Teens today view influencing as a viable career path, harnessing viral trends to build substantial followings and earn a salary previous generations could have only dreamed of. However, there's a trade-off as many big names deal with social isolation and scrutiny from peers and followers alike.

Teens seek influencer careers despite potential pitfalls

Viral animal tourism is on the rise as people travel worldwide for a glimpse of 'celebrities' like the pygmy hippo Moo Deng. The trend reflects how social media is letting individuals connect more deeply with their interests, fuelling a desire for more immersive IRL experiences.

Viral animals fuel trips to far-flung destinations

Nintendo has launched its first music-focused app where users can access soundtracks from its games. As the gaming community grows more inclusive, brands can play a pivotal role in expanding virtual worlds by leaning on nostalgia and kidult behaviors to appeal to both hardcore and casual fans.

Nintendo entices kidults with nostalgic music app

People are being encouraged to make more use of bicycles for their daily commutes as a way to redress climate degradation. However, bikes are seldom appealing to people in terms of design and performance – a gap that Schwinn aims to fill with an e-bike designed specifically for younger riders.

Schwinn targets Gen Z with a fast and stylish e-bike

France's Green Belt combats farmer retirements by removing barriers to the sector for young people, providing them with affordable plots, training, and market access. The project aims to prevent a food system collapse and foster new entrants while boosting local food networks.

Green Belt project empowers young aspiring farmers 

How do Gen Zers think and act as citizens and consumers? Canvas8’s expert insights offer a view into the world of this emerging generation.

Gen Z (born 1997-2010)