Chinese sneaker brands are rising in demand, while those abroad are trying to adapt to shoppers' shifting (and increasingly nationalistic) preferences. Some have even gained worldwide recognition, while international giants like Adidas and Nike struggle to keep the interest of young local shoppers.
How is Japan’s shrinking, ageing population impacting locals’ decisions? Are government efforts to regulate work hours actually leading to shifts in Japan’s notoriously overworked society? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in Japan in 2024.
Germany has earned its reputation as a prosperous and generous nation in recent history. But with an economic crisis affecting how its citizens shop, spend, and save, how are German attitudes to charity changing? And what can brands do to keep the flame of altruism alive?
International fashion brands’ sustainability strategies sometimes fail in China because they are unaware of the local culture. What is the modern narrative Chinese people seek regarding the environment, and how can brands understand their consumption attitudes and behaviour toward being eco-minded?
Short and long breaks usually offer a chance for relaxation and recharging, but it’s a different story for travellers with disabilities. With inclusivity the word on everyone’s lips, how are UK travel brands working to open up travel for people with disabilities and is enough being done?
Climate anxiety is significantly impacting the way people shop. From greenwashing to 'greenhushing', brands and businesses have consistently put profit before people and the planet – something that needs to change as conscious shoppers push back and demand demonstrable eco action.
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