In an increasingly curated and commercialised social media landscape, how much do Britons value authenticity over idealised posts? And what’s behind the rise of ‘Finsta’ accounts? Canvas8 spoke to people from across the UK to find out how much they’re willing to share online.
As social media becomes increasingly polarized and less social, Americans are torn between craving authenticity online and guarding their digital privacy. Canvas8 spoke to people from across the US to understand how they navigate this conundrum and their online personas.
How are brands utilising humour to better connect with their audiences? What are people doing to overcome polarisation and reach consensus? Why are people rejecting careful curation for messy and unpolished content? How is retro technology providing respite through simpler connection?
Whether it’s a phishing scam or an AI-generated image of the Pope, misinformation is running rife in the digital age. But why do intelligent people fall for (and spread) harmful fake news? Alex Edmans explains the pitfalls of the human mind, often driven by impulse biases and behavioural heuristics.
Deepfakes and other forms of AI-based disinformation are disrupting the democratic process across the globe, nowhere clearer than in the run-up to Brazil’s municipal elections in October. Who’s responsible for policing online disinformation and how is AI-generated media adding to the confusion?
Skincare enthusiasts are taking an interest in preventative care to avoid the appearance of aging, even starting as young as their teens, in some extreme cases. Canvas8 spoke to nine Americans to find out how and why they’re incorporating anti-aging products into their skincare regimens.
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