Evolving tea traditions, modern experiences, and a cultural shift have ushered in a new era on the American tea scene. As people explore rituals that blend Eastern heritage with Western vibes and influencers elevate tea to a lifestyle choice, a community of tea connoisseurs is being nurtured.
While 2023 saw meat consumption in the UK hit the lowest level since records began in the 1970s, sales of much-hyped meat substitutes are falling. What role is the cost of living crisis playing in people’s vegan and vegetarian choices? Will they stick to their new habits as food inflation decreases?
With Gen Zers fully ready to embrace discourse and products for their gut, brands are working to keep up with scientific and social advancements around IBS and other digestive disorders in line with this shift. As the poo taboo comes to a close, what exactly do Gen Zers want and need?
The current cost of living crisis is influencing the behaviour of British consumers, including their decisions regarding beer consumption. However, despite these challenges, there remains significant potential in the British beer market. How can brands effectively tap into this potential?
Thanks to a fusion of creativity, a strong social media culture, and the advancement of kitchen technology, the Nigerian food space is experiencing a wave of experimentation. How is this changing the attitudes of people across the country towards food, and how are they exploring new dishes?
TikTok has been awash with recipes and hacks to elevate the simple instant ramen and make it more of a culinary classic. But what’s behind this pantry staple’s sudden rise to viral fame? And what does it say about social media’s relationship with food and making budget staples taste better?
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