Remakes of old games and gaming consoles have become popular in Australia, leading local designers to embrace nostalgia in their advertising. But this proliferation of the past has uncovered further truths about Australians and gaming – their need for collective, meaningful experiences.
Brits are spending more on their pets than ever, splashing out on premium, ‘human-grade’ food that can set them back thousands of pounds. What’s behind this increase in pampering and spending? And what can brands learn from bougie pet parents who want nothing but the best for their pet pals?
South Koreans are struggling to balance age-old beliefs and values as new ones emerge due to technological advancements and the material demands of a modern capitalist society. How is this affecting their dating lives, and what can brands do to align themselves with these new shifts in values?
How is Japan’s shrinking, ageing population impacting locals’ decisions? Are government efforts to regulate work hours actually leading to shifts in Japan’s notoriously overworked society? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in Japan in 2024.
Thanks to a fusion of creativity, a strong social media culture, and the advancement of kitchen technology, the Nigerian food space is experiencing a wave of experimentation. How is this changing the attitudes of people across the country towards food, and how are they exploring new dishes?
The cost of living crisis is putting a huge strain on Australian pet owners, who are increasingly having to decide between buying food for themselves, their children, and their pets. What are Aussie pet owners spending on, and what concerns and needs do they factor in for their furbabies?
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