A potent combination of nostalgia, kitsch, and social media virality has led to one of the Philippines’ most arbitrary trends that is taking over TikTok and younger generations – the duck hair clip. How does this tie into Filipino Gen Zers' obsession with Y2K and the past?
Economic challenges, marketing saturation, changing relationship patterns, and the move towards digital interaction have diminished the vibrancy and engagement usually associated with Valentine’s Day and White Day – one example of Korean and Japanese people’s fatigue surrounding ‘Day’ marketing.
‘Sari-sari’ (literally, ‘variety’) stores remain staples in Filipino neighbourhoods despite the rise of convenience stores. They balance affordability and accessibility with modernisation and adapt to changing needs by providing reasonably priced essential goods, making them a pillar in the country.
Timepieces have evolved from utility to self-expression, fuelling major growth in the luxury watch market led by younger consumers. The industry is being reshaped by Gen Z and Y buyers who prioritise individuality and sustainability. How can watchmakers merge tradition with consumer demands?
In an ageing country with fewer kids per capita than ever, South Korean adults are willing to spend money on the kids that do exist in their lives, driving a booming childrenswear industry. What’s shaping Gen Alpha’s fashion choices in their formative years, and what should brands watch out for?
Poor economic conditions, shifting work arrangements post-pandemic, and political headwinds are changing Americans' feelings about social class. Canvas8 spoke to eight of them to find out how their class identity is becoming more fluid, and how this is shaping their decisions.
Our most effective techniques, distilled into templated solutions for fast, affordable and tailored research solutions.