English football is in crisis – passionate fans are feeling overlooked and cash-strapped clubs are seeking alternate revenue streams. Socios, a crypto-enabled app, is providing fans with the chance to participate in club decisions and could help to grow a global digital fanbase. But at what cost?

With so much buying power and influence emanating from Gen Zers, sports organizations and brands are evolving how they interact with viewers. With attention spans proving a challenge for those looking to engage young people, how is the sports industry reaching this audience?

Fans were angered when Madrid played ‘El Clasico’ in a kit inspired by an adidas collaboration instead of the customary white uniform. With football supporters upset by the encroachment of business on the game, they’re looking for clubs to honour the emotional ties that fans feel to their teams.

US investment interest in Bradford City AFC hints at a new future for the football industry. Despite failing to purchase the League Two team, the investors' plan to model the club’s ownership on the sale of NFTs is an early sign that digitally-based football fandom may be on the way.