In his first standalone collab for LV, Pharrell Williams has enlisted Tyler, The Creator to design a capsule collection. While people feel increasingly ambivalent about celebrity influence in consumption, the drop demonstrates the enduring power of brand collabs when done thoughtfully.

With movements like 'quiet luxury' and de-influencing on the rise, Swiss watchmaker Tag Heuer has launched an ad campaign that aims to position itself as a gateway brand to luxury, harnessing the cult of celebrity and a humorous storyline to help it resonate with audiences.