Plant-based meat start-up Juicy Marbles is hoping to introduce a prototype of its ‘bone-in’ ribs by the end of August 2023. With plant-based meat sales plateauing, people may be tiring of meat analogues and turning instead to flexitarian diets to satisfy desires for flavour and sustainability.

When Impossible Foods and Beyond Meat first came on the scene, the future of plant-based protein looked decidedly juicy. But the hype and popularity of these products have waned. So why are sales of plant-based meat suddenly lagging and what can food brands do to reignite consumer excitement?

Impossible Foods has revealed a brand overhaul centered around the craveability of meat products – a departure from conventional plant-based marketing. As interest in plant-based meat wanes, associated brands are changing tact and using alternative approaches to attract flexitarians.

With food inflation hitting record highs in 2023, many Britons are rethinking their everyday spending. What are their preferred saving strategies, and which indulgences will they never forgo? Canvas8 spoke to eight people about their food and drink budgets amid the cost of living crisis.