Low- and no-alcohol is no longer confined to a warm orange juice or a middling beer dupe. As drinkers increasingly choose to opt for non-alcoholic options for certain occasions and moments, and sober socialising takes off, people want the sober choice to be an exciting alternative rather than a lesser option. Both drinkers and non-drinkers alike expect the 0.0% selections on offer to be competitive on price, variety, and taste.

As people look to shift their relationships with drinking post-pandemic, some are choosing to ditch booze for specific occasions. After tracking this behaviour in our Eating and Drinking Sector Snapshot, Canvas8 spoke to nine Britons to learn what's tempting about no- and low-alcoholic beverages.

With a growing number of individuals (particularly Gen Zers) favouring non-alcoholic drinks and embracing sober socialising, British beverage brand Lucky Saint is reminding people that the alcohol-free choice should be an appealing alternative, not just a second-rate option.

Despite being digital natives, Gen Zers are being drawn to an institution that’s thousands of years old – the public library. The ability to foster a community, disconnect from the web, and access a plethora of stories for free are just a few reasons why these spaces are pulling in young readers.