Tired of not seeing themselves depicted in the skate scene,The Skate Witcheszine works to promote community and champion women, trans, and non-binary people within skateboarding. As people seek better representation in the mainstream, they’re taking advocacy into their own hands.

With the launch ofVans Worldon Roblox, Vans joins other brands betting on the metaverse. Tapping into Gen Alphas and Zers' preference for virtual self-expression, the activation signals a shift in brands’ metaverse strategy, prioritising the long game of community-building over fleeting PR stunts.

After watching Sky Brown nail her Olympic debut, who didn’t want to jump on a skateboard and try out the basics? The sport was already enjoying a boom in popularity before the Games, with the pandemic creating the right conditions for interest to flourish, but what makes it so appealing?

Cultural memory is getting shorter, with mass digitisation causing people to seek solace in the recent past. But it’s not solely about innocence – ‘nowstalgia’ is fuelled by a desire to reimagine and right perceived wrongs. So, how is a meme mindset impacting Gen Z’s media consumption and style?