Academic whose research focuses on judgement, decision-making, and social psychology
Adam Alter is a professor of marketing at NYU’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow. He is a New York Times bestselling author of two books: Irresistible, which considers why so many people today are addicted to so many behaviours, and Drunk Tank Pink, which investigates how hidden forces in the world shape our thoughts, feelings, and behaviours. Adam’s academic research focuses on judgement, decision-making, and social psychology. His research has been published widely in academic journals and featured in dozens of TV, radio, and print outlets around the world.