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Customer-centricity
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Branding
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Technology
LocationSingapore, Singapore
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Macro ExpertAmitava Chattopadhyay
Branding and innovation expert focused on social innovation and digital transformation
Professor Amitava Chattopadhyay is an expert on branding and innovation. Currently, he is researching how business models of social innovation and customer-driven digital transformation create value for organisations, their customers, and partners. He has published a book, 70-plus scholarly articles, and 30-plus case studies, with his publications receiving several prestigious awards. Professor Chattopadhyay has worked as an advisor on marketing and branding challenges at major multinationals. He has advised tech start-ups on strategy, marketing, and branding. He has designed and taught programmes for senior and middle-management at some of the largest multinationals, with delivery across five continents.Intrigued by questions like…
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