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Website
Chinese subculture
Street fashion
branding
social media management
China
Luxury
Fashion and Style
LocationLondon, United Kingdom
Macro ExpertAndrew Lam

Experienced fashion consultant and co-founder of TouchLDN

Andrew Lam, with over 25 years in the apparel and footwear industry, is the co-founder of TouchLDN, a London-based agency offering accessible trend forecasting and brand management. Previously, at Brainstorm London, he led sales and market planning as the managing director. At Sugi International in China, he also managed several key accounts. Lam also served as the regional product manager for the Asia-Pacific region at FILA China and has overseen partnerships with major brands such as Armani, Dolce & Gabbana, and ASOS. He holds a master's in business and marketing from the Macquarie Graduate School of Management and a bachelor's from the University of Hong Kong.
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As China’s subcultures evolve, so does the desire for a unique streetwear aesthetic
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