Trend forecaster in femtech and women's health innovation
Anna Butterworth is a femtech pioneer with over ten years of industry expertise. Since working at Elvie, she has branched out to create the world’s first femtech-focused trend forecasting and creative agency, Ultra Violet, which combines industry knowledge, contacts, and experience to provide insightful and accurate forecasts within the field. Butterworth writes the FemTech Futures & Future Female Consumer series, the only trend forecasts looking exclusively at women's health innovation and what the future consumer wants. She's also a mentor and advisor to femtech-focused accelerators Femtech Lab, Tech4Eva, and Station F, coaching numerous start-ups on their launch communications strategy.