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Website
consumer behavior
persuasion
marketing
social psychology
Communications
Canada
United States
consumer psychology
LocationBurnaby, Canada
Sector ExpertAviva Philipp-Muller

Marketing assistant professor focused on consumer wellbeing and ethical consumption

Dr. Aviva Philipp-Muller is an Assistant Professor of Marketing at the Beedie School of Business at Simon Fraser University. Dr. Philipp-Muller's research investigates attitude strength, persuasion, and consumer behaviour. Specifically, she focuses on consumer wellbeing and ethical consumption, and consumer responses to persuasion. Dr. Philipp-Muller's research has appeared in leading marketing and psychology journals, such as the Journal of Consumer Research, Psychological Science, and Proceedings of the National Academy of Sciences. Dr. Philipp-Muller received her PhD in psychology from The Ohio State University, as well as a BSc from the University of Toronto.
Recent workUsing "Science" to Market Cookies and Other Products Meant for Pleasure Backfires with Consumers
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