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Website
Youth culture
Music
Consumer trends
United States
Gen Z (born 1997-2010)
Gen Alpha (born 2011-present)
Gen Y (born 1982-1996)
LocationBrooklyn, United States
Local time
Cultural InsiderCasey Lewis

Brand consultant and youth culture strategist

Casey Lewis is a writer and editor based in New York. She's the creator of After School, a daily Substack newsletter about youth culture, and previously founded a media agency focused on Gen Z. She has worked for New York Magazine, Teen Vogue, and MTV, and consults on youth culture for brands including Vice, Self, and Refinery29. She also considers herself to be an ‘unofficial’ teen magazine historian, documenting her findings on the Instagram account Thank You Atoosa.
Recent workInterview with "Zine" on Employee Boomerangs, Algorithmic Lotteries + Old-Phobia
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What’s behind the rise of ‘laissez-faire’ food content?
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Have Gen Zers killed the personal brand?
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