Youth culture
Brand strategy
Brand expansion
New media
Brand loyalty
Luxury
Shopping
Fashion and Style
LocationLondon, United Kingdom
Local time
Industry InfluencerChristopher Morency
Brand strategist and expert on luxury youth culture
Christopher Morency is the co-founder of EDITION, a strategy firm co-founded with Tom Garland. He previously held the role of chief brand officer at luxury group Vanguards and has a decade of experience as an editor at The Business of Fashion and Highsnobiety and as a consultant for Gucci, Dunhill, Marni, and Lego. Morency launched Highsnobiety’s first insights vertical, which included a white paper series with Boston Consulting Group and multiple other channels and tools that served as the foundation for the company’s next growth phases.Recent workBrands Aren't Companies, They're Universes
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