Journalist, strategist, and trend analyst in beauty, wellness, sexual health
Claire McCormack is a New York-based journalist, content strategist, storyteller, and trendspotter with extensive knowledge of the beauty, wellness, and sexual health industries. McCormack is known for her editorial coverage of 'taboo' verticals, including sexual health, CBD, psychedelics, and psychedelic-adjacent wellness, as well as her track record of being the first to identify, crystallise, and write about trends later covered by the likes of The Wall Street Journal and The New York Times. She has been a featured beauty industry expert in The Washington Post, Adweek, The Business of Fashion, WGSN, Stylus, and the HBO documentary Not So Pretty