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Website
Culture
Insights
Branding
Beauty
Health and Fitness
Home and Relationships
Eating and Drinking
Japan
LocationTokyo, Japan
Local time
Sector ExpertDeanna Elstrom

Consumer insights specialist with experience spanning, beauty, luxury, FMCG and more

Deanna Elstrom is the founder and president of Somi Insights, a Tokyo-based market research and strategic insights agency. With more than 15 years of experience living and working in Japan, Deanna is a seasoned brand marketer and consumer researcher with expertise in innovation and positioning workshopping. Deanna holds an Economics degree from Duke University and an MBA from INSEAD.
Recent workInterviewed for Now and Zen podcast on Japan consumer insights
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Featured In
Case study on
Why a KFC bucket became a Christmas tradition in Japan
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Case study on
How Tsutaya Bookstore reinvents the literary retail space
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