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Website
Influence measurement
video games
community
strategy
data analysis
Communications
LocationLos Angeles, United States
Sector ExpertDmitri Williams

Professor with expertise in influence measurement, data, consumer psychology, technology, and gaming

Dmitri Williams is a professor and consultant, based in Los Angeles at the USC Annenberg School for Communication. His expertise is in influence measurement in commercial databases, as well as consumer psychology and community. He uses large-scale data as well as traditional methods including experiments, surveys, and interviews. His past projects have involved user acquisition, due diligence for large acquisitions, competitive analysis and churn modelling, strategy consultation, and expert witness testimony. He works in technology generally, and often, but not always, in collaboration with game and e-commerce companies.
Recent workSocial Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems
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How Nintendo used nostalgia to become the UK gamer go-to
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Report on
Why games are the new social media for Southeast Asian Gen Alpha
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