Website
Asian youth culture
Cultural strategy
Consumer anthropology
Market research
Strategy
Communications
Gen Z (born 1997-2010)
Hong Kong
Republic of Korea
Taiwan
Japan
China
Cambodia
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Bangladesh
India
Pakistan
Sri Lanka
LocationTokyo, Japan
Local time
Macro ExpertElise Meng
Founder of APAC Gen Z research collective LU~LI.
Elise Meng is the founder of LU~LI Research, an APAC-based research agency that studies youth culture and Gen Z communities. With 24 years of experience as a professional Gen Z herself, Elise unites young strategists, researchers, analysts, and culture-ists around Asia to work together with brands that are keen to tell the real story of who they are and what they stand for.Intrigued by questions like…
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