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Fashion
Gen Z
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United States
Gen X (born 1967-1981)
Gen Y (born 1982-1996)
Gen Alpha (born 2011-present)
United Kingdom
LocationLondon, United Kingdom
Local time
Sector ExpertEmma Hope Allwood

Writer and creative consultant working in fashion and digital strategy

Emma Hope Allwood is a writer and editorial/creative consultant specialising in fashion, social media, and digital strategy. She worked at Dazed from 2014 to 2020, and her previous role as head of fashion encompassed directing all digital fashion content and social media as well as ideating on partnerships with brands including Converse, Gucci, Dior, and Maison Margiela.
Recent workArticle for D&AD
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What’s behind the rise of ‘nowstalgia’?
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2021 Expert Outlook on Fashion and Style
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