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Website
Black diaspora
Digital culture
Feminism
Influencer culture
Communications
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United Kingdom
Subcultures
LocationCardiff, United Kingdom
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Macro ExpertFrancesca Sobande

Author exploring the power and politics of media and markets

Dr. Francesca Sobande is the author of The Digital Lives of Black Women in Britain, Consuming Crisis: Commodifying Care and COVID-19, and Big Brands Are Watching You: Marketing Social Justice and Digital Culture. She is a writer and reader in digital media studies, and her areas of expertise include popular and meme culture, Black media and visual culture, feminism and consumer culture, and brand responses to injustices and crises. Dr. Sobande’s research has been published in international journals, including Cultural Studies, Marketing Theory, Journal of Consumer Research, and European Journal of Marketing.
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