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LocationLondon, United Kingdom
Macro ExpertHolly Friend
A futurist telling the stories behind micro, macro, and Gen Z trends
Holly Friend is a futurist, writer, and cultural strategist uncovering anomalies in consumer behaviour and global culture — with a keen focus on Gen Z. She helps world-leading brands — from Amazon to Nike, Bumble to Google — to leverage trends through research, consultancy, and workshops. She has been quoted as a futures expert by Dazed, The Guardian, and The Times, and has presented at industry events around the globe. She was named one of Significant Insights' 30 Under 30 in 2021.Intrigued by questions like…
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