Website
consumer-brand relationships
joint decision-making
positive emotions
anthropomorphism
marketing communication
Communications
LocationMontreal, Canada
Sector ExpertHolly Howe
Assistant professor of marketing at HEC Montréal
Dr. Holly Howe is an assistant professor of marketing at HEC Montréal. Having achieved her PhD in marketing from Duke University, Dr. Howe specialises in communications and helps brands understand how to communicate with their audiences in ways that build and maintain relationships. Her work has been published in several top journals, including The Journal of Consumer Research, The Journal of Consumer Psychology, and Psychological Science.Intrigued by questions like…
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