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Consumer psychology
Behavioural science
Judgement and decision-making
LocationLondon, United Kingdom
Local time
Sector ExpertIrene Scopelliti

Marketing expert focused on consumer psychology and decision-making

Irene Scopelliti is a professor of marketing and behavioural science at Bayes Business School (formerly Cass). Her research expertise focuses on consumer psychology and human decision-making. Her research has been published in leading journals including Management Science, Psychological Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, Journal of Product Innovation Management, and has been featured by major news organisations including Forbes, Time, BBC News, The New York Times, The Independent, and The Atlantic.
Recent workA study on the effect of gamification-based intervention to enhance the achievement of saving goals
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