Marketing strategy
Healthcare marketing
Branding
Consumer behaviour
Multidisciplinary research
Multi-method research
Beauty
Eating and Drinking
Health and Fitness
Communications
United States
LocationNaperville, United States
Local time
Sector ExpertJames Oakley
Researcher of marketing strategy and branding
Dr. James Oakley is a professor of marketing at Lewis University’s College of Business. His research focuses on marketing strategy and branding and the influence of an organisation’s culture on its marketing activities and customer relationships. Dr. Oakley holds a PhD from the Kellogg School of Management at Northwestern University, an MBA from Purdue University, and a BS in psychology from the University of Illinois. In addition to 20 years of experience as a faculty member, he brings the experience from a corporate career prior to obtaining his PhD – an ideal mix of theory and practice.Intrigued by questions like…
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