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United States
Experience economy
Mass customization
Authenticity
Fusing the real and the virtual
Transformations
LocationStillwater, United States
Local time
Thought LeaderJoe Pine
Author of 'The Experience Economy', 'Mass Customization', and other books
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor. He has addressed the World Economic Forum in Davos, California's original TED conference, and the Las Vegas Consumer Electronics Show. He co-founded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings. A prolific writer, Pine is most well-known for the 1999 book The Experience Economy. It was updated in 2011 and re-released in hardcover in 2020 with new ideas on competing for customer time, attention, and money. This book was twice named one of the 100 best business books of all time.Recent workHBR Article, 'The 'New You' Business'
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