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Website
Consumer behaviour
Word-of-mouth
Influence
Go-to-market strategy
Change management
Communications
United States
Gen Y (born 1982-1996)
Gen X (born 1967-1981)
Gen Z (born 1997-2010)
LocationCarrboro, United States
Local time
Industry InfluencerJonah Berger

Expert on word-of-mouth, influence, and consumer behaviour

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and the bestselling author of Contagious: Why Things Catch On, Invisible Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone’s Mind. Dr. Berger is an expert on word-of-mouth, influence, and consumer behaviour, and has consulted for Google, Facebook, and General Electric.
Recent workThe Catalyst: How to Change Anyone’s Mind
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Gritty: a memefied mascot who transcends sport
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Why are people drawn to cult brands?
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