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K-pop
K-culture
Community management
Media and Entertainment
Technology
United States
Gen Z (born 1997-2010)
Gen Alpha (born 2011-present)
Republic of Korea
LocationSan Francisco, United States
Local time
Cultural InsiderLorraine (Lorr) Ye

Head curator for digital artists and K-culture writer

Lorraine (Lorr) Ye is the Head Curator at thehug.xyz, helping their community of more than 14,000 global digital artists navigate how to become entrepreneurs and multi-modal creators of the future. When she's not working on HUG, she is a features writer at AllKPop.com, the largest English-language K-Pop news site in the world. There, she focuses on marketing, communications, and PR and holds interviews with renowned artists.
Recent workK-culture article with an industry insider interview
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Case study on
How XG challenges fans’ perceptions of the K-pop formula
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Case study on
How Seventeen charms fans with their perpetual authentic K-pop shine
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