branding
multicultural
cross-cultural
consumer behaviour
Communications
Other
United States
LocationChampaign, United States
Sector ExpertMaria Rodas
Marketing professor with a specialisation in branding, cross-cultural markets, and multicultural consumers
Maria Rodas is professor of marketing at the Gies College of Business, University of Illinois at Urbana-Champaign (UIUC). Her research interests focus on branding, and cross-cultural and multicultural consumer behaviour. Prior to joining UIUC, she was assistant professor of marketing at the University of Southern California’s Marshall School of Business and received her PhD from the University of Minnesota. Dr Rodas received an MBA from Columbia University and spent a decade working in management consulting and the consumer packaged-goods industry. Her industry experience is predominantly in brand management, with brands including Yoplait, Old El Paso, Wrigley’s Extra Gum, and Palmolive.Intrigued by questions like…
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