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Consumer judgement
Decision-making
Purchase intentions
Citizenship
United States
LocationSeattle, United States
Local time
Sector ExpertMathew Isaac

Researcher studying consumer judgement and decision-making

Dr. Mathew Isaac’s research focuses primarily on consumer judgement and decision-making, examining how contextual and motivational factors influence product evaluations and purchase intentions. He is co-author of 'Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption'.
Recent workOvertly religious advertising can harm a faith-based college's STEM reputation
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How does gender affect sustainable behaviours?
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