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Consumer behaviour
Social media
Creative design
Social influence
Media planning
Communications
Fashion and Style
Health and Fitness
Media and Entertainment
Technology
Shopping
Home and Relationships
United States
Gen X (born 1967-1981)
Gen Z (born 1997-2010)
Gen Y (born 1982-1996)
LocationKnoxville, United States
Local time
Sector ExpertDr. Matthew Pittman
Academic interested in social media, message design, and sustainability campaigns
Dr. Matthew Pittman is an assistant professor in the School of Advertising and Public Relations at the University of Tennessee, Knoxville. With an interest in social media, message design, and sustainability campaigns, his work explores how people can be persuaded to make good decisions within emerging media environments.Recent workResearch blog
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