Website
Indigenous entrepreneurs
bush medicine extracts
native Australian plant extracts
bath and body products
ethical supply chain
engaging with Aboriginal business
Skincare
Beauty
Health and Fitness
Australia
LocationDarwin , Australia
Sector ExpertMelissa Cole
Indigenous Australian entrepreneur blending native extracts, culture, and unwavering quality
Melissa Cole, the founder of Yaye, is a Warumungu and Luritja woman from Central Australia. Yaye, meaning ‘big sister’ in Arrernte, symbolises a deep connection to Mparntwe (Alice Springs). It offers a range of Aboriginal bath, body, and beauty products sourced from the cellular extracts of plants native to Central Australia. Present in over 60 stores, Yaye is a testament to quality and cultural significance. With a focus on an Indigenous supply chain, it aims to create international prosperity for First Nations people, supporting the growth of the Indigenous bushfood and botanical sector.Intrigued by questions like…
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