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Website
China market entry
cross-border business
brand building
Chinese culture
China
LocationShanghai, China
Sector ExpertPatrick Steijlen

Entrepreneur specialising in China market entry

Patrick Steijlen is a Mandarin-speaking Dutch entrepreneur, with over a decade of experience working in China. He specialises in cross-border market entry, combining his deep understanding of Chinese culture and business practices to support Western businesses entering the Chinese market. His extensive experience has provided him with unparalleled insight into the complexities of scaling Western brands successfully in China.
Recent workInterview on China's reopening and the impact on Western luxury brands operating in China.
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As China’s subcultures evolve, so does the desire for a unique streetwear aesthetic
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