Website
Behavioural science
Transport
Sustainability
Creativity
Psychology
Travel and Leisure
Getting Around
United Kingdom
LocationBath, United Kingdom
Macro ExpertPete Dyson
Behavioural scientist and author of Transport for Humans
Pete Dyson is a behavioural scientist at the University of Bath. He was previously the principal behavioural scientist at the UK's Department for Transport and co-authored a book called Transport For Humans with Rory Sutherland. Prior to this specialism, he spent ten years working at Ogilvy's Behavioural Science Practice, addressing organisational change, sustainability, and prosocial behaviours. His experience involves designing research projects (online and field trials), applying behavioural change models, and running creative workshops and training courses.Intrigued by questions like…
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