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Futurism
Innovation
Transformation
Shopping
Money
strategy
LocationLondon, United Kingdom
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Industry InfluencerPeter Fisk

Advisor working with business leaders to reimagine markets and strategies

Peter Fisk is a bestselling author, inspiring speaker, and expert advisor who works with business leaders to reimagine their markets and strategies for a better future. He leads GeniusWorks, an innovative business accelerator in London, and is a professor of leadership, strategy, and innovation at IE Business School in Madrid. His recent projects include Adidas’ growth into new markets, Cartier’s redefined luxury, Coca-Cola’s brand strategy, and Microsoft’s strategic innovation. He has written nine books, including Business Recoded: Have the Courage to Create a Better Future.
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Why do Britons love ‘own brand’ groceries?
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