Luxury brand consultant and experience economy expert
Piers Schmidt is the founder of Luxury Branding, a luxury brand consultant, and an experience economy expert. He's also the branding blogger for hotelsmag.com and a frequent commentator in major global media, has spoken at conferences across the world, and is a visiting lecturer for the MBA programme at EHL, a leading hospitality management school based in Lausanne. He's also a member of the Global Group Advisory Board for the Red Sea Development Company.