Consumer psychology
Asian branding
Culture
Social marketing
Communications
Citizenship
Shopping
Asia
LocationSingapore, Singapore
Local time
Macro ExpertSharon Ng
Academic studying how social influences, culture and identity affect consumption
Prof. Sharon Ng is a professor and head of the marketing division at Nanyang Business School, Nanyang Technological University. She studies how social influences, culture, and identity affect the way consumers think and their consumption behaviour. She teaches Asian branding in post-graduate programs and consults firms on international marketing and branding issues, particularly in the Asian Market. She is the co-editor of the Handbook of Culture and Consumer Behavior published by Oxford Press in 2015 and publishes regularly in the top journals in the field. She is also frequently quoted in the media on branding and consumption issues.Recent workHandbook of Culture and Consumer Behavior
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