Reema Farooqui is an experienced jewellery writer, brand consultant, and PR specialist for small luxury jewellery brands looking to develop a distinct voice and presence. She founded @thecultureofpearls on Instagram, which takes over 57,000 followers on a deep dive into the world and history of jewellery, especially pearls. Her website, thecultureofpearls.com, features engaging stories about luxury and fine jewellery brands and independent jewellery designers. Farooqui has also written for several international jewellery magazines.