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consumer psychology
emerging technology
immersive technology
spatial computing
artificial intelligence (AI)
LocationBrooklyn, United States
Macro ExpertRhonda Hadi
Marketing professor examining impact of emerging technologies on consumer behaviour
Rhonda is an Oxford professor who is researching the impact of emerging technologies on consumer behaviour. Her studies examine consumer interactions with immersive tech, spatial computing, wearables, and artificial intelligence (AI). As an associate editor at the Journal of Consumer Research and the Journal of Consumer Psychology, she plays a key role in shaping academic discourse in her field. Her published work is frequently selected as a 'Must Read' by the Marketing Science Institute. Rhonda offers a global perspective shaped by her North African heritage and experiences living and working across multiple continents. Now based in Brooklyn, New York, she holds both US and British citizenship.Intrigued by questions like…
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