Rohan Midha is the co-founder and former CEO of creative influencer marketing agency PMYB, which combined science and strategy to create brand campaigns. PMYB quickly grew to be one of the most respected influencer marketing agencies in the UK, working with leading companies like Ancestry, Groupon, Apple Music, Western Union, and Vodafone. Rohan also developed the unique Chromo-Influencer™ selection process, which identified the most effective influencers to improve the return on investment of PMYB's clients.