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behavioural science
butterfly effect
United Kingdom
LocationLondon, United Kingdom
Local time
Industry InfluencerRory Sutherland
Behavioural expert focused on 'butterfly effect' in consumer behaviour
Rory Sutherland is the founder of Ogilvy Change and vice-chairman of Ogilvy & Mather. Rory co-heads a team of behavioural scientists who look for ‘butterfly effects’ in consumer behaviour – the very small contextual changes that can have enormous effects on the decisions people make. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, has spoken at TED Global, and writes regular columns for The Spectator, Market Leader, and Impact.Recent workInfinite Loops podcast
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