Sam Conniff is the creator of Uncertainty Experts, a unique hybrid of online learning, interactive documentary, and psychological intervention. He is the author of the international bestseller and "modern life bible" Be More Pirate. He is also the co-founder of youth-led creative network Livity, Digify Africa, and Don’t Panic, the original activist and Bafta-winning content studio. Sam has won awards including Entrepreneur of the Year, Agency of the Year, and the Queen's Award, and he turned down an MBE in 2020.