Seah Joo is the director of sales and business development at Madeleine Memory Inc., Korea’s first RaaS (resale-as-a-service) start-up, where she oversees the launch and scaling of integrated resale solutions for brands and retailers. Prior to this, she was the marketing manager at Underdogs, responsible for brand strategy, PR, and B2B sales, and she also held a role at STX Pan Ocean, managing overseas sales and PR/IR functions. Seah Joo has a background in international research, having interned at IDC China, and holds a degree in business administration from Ewha Womans University, where she also participated in an exchange programme with the SKEMA Business School in France.