Website
Brand Activism
Consumer morality
Consumer ethics
Consumer activism
Consumer behavior
Communications
United States
India
United Kingdom
LocationHouilles, France
Sector ExpertSourjo Mukherjee
Consumer behaviour researcher specializing in brand activism, consumer morality, and technology
Sourjo Mukherjee's teaching and research focus on understanding consumer behaviour in the marketplace. His primary areas of expertise are brand activism, consumer morality, and the effect of new media and technologies on consumer behaviour. His article on brand activism is on the list of the most downloaded and most cited work published in the International Journal of Research in Marketing. Dr Mukherjee has worked in France and India and is currently collaborating on projects with experts from the UK, US, and Singapore. He is passionate about making evidence-based insights from academic research accessible to a broader audience.Intrigued by questions like…
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