Consumer psychology
Authenticity
Experimental research
Behavioural science
Communications
LocationMadrid, Spain
Sector ExpertVaishnavi Kale
Consumer psychologist researching authentic communication strategies
A PhD candidate at IE Business School, Vaishnavi Kale specialises in consumer psychology and behavioural science. Her primary research interests include brand communication strategies that reduce advertisement avoidance and enhance trust and authenticity. Her work, published in leading peer-reviewed journals, delves into how self-deprecating communication can foster positive consumer responses. She has presented her research at world-class conferences. Using experimental methods and secondary data analysis, Vaishnavi uncovers insights into communication strategies that help brands build genuine connections with consumers.Intrigued by questions like…
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