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Website
Behaviour change in health
Sustainability
Wellbeing
Financial security
Consumer product use
Beauty
Eating and Drinking
Health and Fitness
Media and Entertainment
Money
Shopping
Technology
United States
LocationWashington DC, United States
Macro ExpertWendy Wood

Researcher and public speaker on how habits form and change

Wendy Wood is the Provost professor of psychology and business at the University of Southern California and author of the book Good Habits, Bad Habits. She has published over 100 scientific articles and worked with P&G on consumer habits, the CDC on diabetes control, the World Bank on health practices in developing nations, and the US Paper and Packaging Board on sustainable lifestyles. She is currently the president of the Association for Psychological Science.
Recent workCreatures Of Habit (Interviewed on the Hidden Brain podcast)
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Same old, same old! The science of habitual buying
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